250+ business cards printed…

Petrus provides residential and day support to people experiencing or at risk of homelessness.

The brief – To create a suite of stationary and templates within the current Petrus brand.

The concept – Petrus’ current stationary was out of date, so we utilised the opportunity to refresh the design. Templates that staff could use internally and on social media were produced to control the brand identity.

The outcome – Business cards and letterheads were designed and procured for print. These are now in place so that staff can use them throughout the organisation. Social media templates were created to empower staff to promote the brand online, these have included: PowerPoint presentations, job vacancy graphics, policy template and mini brand guidelines.

The design process – Previous stationery and materials were inconsistent. So within this project as well as refreshing the look, I insured the approach was consistent across all materials. The benefit of this is it helps increase brand awareness and a more professional look, in turn making the brand look more professional.

The templates were tested to ensure ease of use, which further ensured brand control.